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Comdata Study Says 98 Percent of Teens Used Gift Cards |
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According to a recent national Teen Gift Card Survey, 98 percent of all teens between the ages of 14 and 19 have either bought or received a gift card.
Commissioned by Comdata Stored Value Solutions (CSVS), a leading national gift card supplier and transaction processor, the survey of 604 college-bound
teens also reveals that in 2007 teens purchased almost double the number of gift cards they did in 2006 (7.6 vs. 4.3 cards — a 77 percent
increase). Further, the average loaded dollar amount on cards given went from $28 to $33.
Teens also reported that nearly one-half (46 percent) of the presents they give are gift cards — a twelve percent increase from 2006. Males are still more likely to give gift cards (50 percent) than females (43 percent), but these electronic cards packed with cash are becoming a more popular gift option every
year.
To read more, click here.
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