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Although the gift-buying frenzy for the holiday season is over, December 26 marked the beginning of the next phase of the holiday-shopping season as consumers headed off to redeem gift cards, search for post-Christmas clearance items and to return or exchange gifts. According to a survey by the International Council of Shopping Centers, Inc. (ICSC) and UBS Securities LLC, 18 percent of consumers—or nearly one-in-five consumers—surveyed were planning to shop on December 26 alone.
"Gift cards have transformed the holiday-shopping landscape and they have extended holiday
shopping—this time for yourself—well past Christmas Day. December 26th begins that new
phase of the holiday shopping season” said Michael P. Niemira, ICSC chief economist and
director of research.
And where consumers go, electronic payments follow, extending the peak season for processors, as well.
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