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| Hypercom Names Goff President & Managing Director, the Americas |
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Hypercom Corporation announced
the appointment of Heidi R. Goff as President and Managing Director, the
Americas. She will join the Company
on February 25, 2008 with responsibility for directing and driving Hypercom’s
sales, service and support throughout North America, South
America, Mexico,
the Caribbean and Central America. Ms. Goff
will report to Philippe Tartavull,
Chief Executive Officer and President. Ms. Goff served for 11 years with MasterCard International in leadership roles including Senior Vice President, Global Merchant Services and Senior Vice President and General Manager, Merchant Services. She was a founding executive and Executive Vice President of Global Payment Systems, Executive Vice President and General Manager of Transaction Network Services’ North America division, and President and Chief Operating Officer of U.S. Wireless Data. “We have re-established substantial product demand in North America in the multi-and single-lane countertop business with growth across all channels; significantly increased our market share in Mexico, the Caribbean and Central America; and restored profitability in Brazil. We are re-energized with new products and customer commitments, and Heidi Goff brings the skill, market-specific expertise and pivotal focus on customers to help us continue our upward momentum,” said Philippe Tartavull, Chief Executive Officer and President, Hypercom Corporation. Heidi is a highly experienced and highly regarded executive with an in-depth knowledge of the electronic transaction business in the Americas. Ms. Goff brings more than 30 years of experience in the electronic payment, transaction transport and ATM industries to Hypercom. As Executive Vice President and General Manger, North America at Transaction Network Services (TNS) from 2004 to 2006, her responsibilities included the company’s largest division for transaction transport while expanding sales to the convenience store and petroleum, supermarket, large pharmacy, ATM and vending and kiosk sectors. Ms. Goff is currently a member of the Board of Directors of the Electronic Transaction Association, a highly regarded industry trade organization. From 2001 to 2004, Ms. Goff served as President and Chief Operating Officer of U.S. Wireless Data, where she directed all facets of the operation including strategic planning, sales, product pricing, quality and control, and asset management. Ms. Goff was President and Chief Executive Officer of ExchangePath LLC from 1999 to 2001. There, she was instrumental in launching the company’s Internet payment service for C2C, B2C and auction services, creating a platform and plan for universal value exchange online, and growing the customer base to more than 100,000 account holders. Ms. Goff served as Executive Vice President, Strategy and Market Development of Global Payment Systems from 1996 to 1999. She was responsible for overseeing the development and delivery of payment and cash management services to the U.S. and Canada. She also led the creation of Internet-based international cash management services in the U.S., England and Japan. Prior to that, Ms. Goff was Senior Vice President, Global Merchant Services for MasterCard International from 1995 to 1996. She served as Senior Vice President and General Manager, Merchant Services for MasterCard’s Automated Point-of-Sale Program (MAPP) from 1988 to 1994, and Vice President, Debit Services, MasterCard from 1984 to 1988. Ms. Goff also held positions with Automatic Data Processing, California Credit Union League Services Corporation, and Service Bureau Company, a division of IBM. Ms. Goff holds a Business Administration Degree in Marketing from Spencerian College. She has served on the Board of Directors of PayLinx Corporation. She has testified before the U.S. House of Representatives Banking Committee during Congressional hearings on the future of money, co-authored the American Bankers Association Guidelines for Debit Cards at the Point-of-Sale, and co-authored Business Requirements for Private Sector ACH. About Hypercom (www.hypercom.com) Global payment technology leader Hypercom Corporation delivers a full suite of high security, end-to-end electronic payment products and services. The Company’s solutions address the high security electronic transaction needs of banks and other financial institutions, processors, large scale retailers, smaller merchants, quick service restaurants, and users in the transportation, healthcare, prepaid, unattended and many other markets. Hypercom solutions enable businesses in more than 100 countries to securely expand their revenues and profits. |
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