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ISO Corner: ISO Globalization Hits Snags |
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ISO leaders who thought the grass was greener on the other side of U.S. borders have discovered parched revenue prospects there. While long-term opportunities remain promising and a few ISOs make some headway abroad, those with experience concede that the ISO model that has worked so well in the United States is not ready for export. Markets outside the United States are relatively small. Entrenched players have tied up much of the business; merchant contracts are much less lucrative; foreign customs, regulations, currencies and languages present obstacles; and knowledgeable salespeople are hard to find.
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