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ETA Committees PDF Print E-mail
Volunteers are an essential part of the ETA community. Volunteer committees are responsible for driving the development of the association’s core services, benefits and events. A one-year commitment beginning on January 1st of each year is required.

Applications for service are made available to all members each fall. The ETA President selects volunteers based on applications submitted.
 
 
Standing Committees

Annual Meeting Program Planning

 
The Annual Meeting Program Planning Committee is responsible for guiding the development of general program content and speakers for the ETA Annual Meeting. The committee may also research, evaluate and recommend keynote speakers for general sessions. The committee contributes to development of a speaker profile database for reference in planning future meetings.
 
Chair Gigi Fonteneaux, Discover

Vice Chair
Joe Natoli, NPC

Bill Clark, Apriva

Michelle Daughtry, Global Payments

Susie Dawson, Justified Data Security

Brandes Elitch, CrossCheck

Bill Elrick, ACT Merchant Services

Donna Embry, Payment Alliance International

Ross Federgreen, CSRS1
Anthony Gracia, MasterCard Worldwide

Carrie Hometh, Payvision USA Office

Stephen Kane, Stephen Kane Enterprises

John Kirkpatrick, TransFirst Holdings

Peggy Olson, Strategic Marketing & Services

Janet Sancho, Blackstone Merchant Services

Drew Soinski, Voltage Security

Patty Walters, Hypercom

Jeremy Wing, Payscape Advisors
 
 

Awards and Recognition

 
The Awards and Recognition Committee is responsible for the identification, recommendation and implementation of special awards presented at the Annual Meeting’s President’s Dinner. These awards are warranted for outstanding member service or performance. The committee may be called upon to determine other venues or forms of recognition, as needed.
 
Chair Tom Wimsett, J&T Ventures

Vice Chair
Rick Pylant, Strategic Processing

Henry Helgeson
, Merchant Warehouse

Bob McCullen, TrustWave
Diana Mehochko, DMM Consulting

Joan Mitchell, Moneris

Paul Rasori, VeriFone

Buzz Stryker, POS Portal
 
 

Education

 
The Education Committee is responsible for identifying, developing and reviewing program content for seminars, training sessions,workshops and ETA University curriculum. The Committee assists in developing and reviewing all certification programs offered by the ETA University. In addition, the committee recommends delivery methods (e.g. live, distance, audio, etc.) for all educational forums, to include the University.
 
Chair Lori Breitzke, The Strawhecker Group

Vice Chair
Mike Cottrell, TriSource Solutions

Elizabeth Pike
, EC Suite, LLC

Greg Leos, Trustwave

Todd Little, CrossCheck
Scott Mabry, Total Merchant Services

Ken Rubin, EVO Merchant Solutions

Heather Varian Foster, ControlScan

Steve West

Joe Zahaitis, World Bankcard Services
 
 

Exhibitor Advisory

 
The Exhibitor Advisory Committee serves as a liaison and communications conduit between the exhibitors and the association. The committee advises ETA on the development of activities, practices, policies and procedures to enhance the exhibit function at its conferences. The committee also reviews evaluations from both the exhibitors and the ETA board at each ETA event and makes recommendations for improvements or changes.
 
Chair Eric Brown, Data Systems Company

Brenda Boeck, ACI Worldwide

Sara Egan, Sage Payment Solutions

Grace de Fries, Planet Payment

Toni Leathers, First American Payment Systems
Rosie Machado, Charge Anywhere

Travis Powers, CrossCheck

Jacquie Segars, VeriFone

Stacia Smith, Epson

Stuart Taylor, ViVOtech
 
 

Government Relations

 
The Government Relations Committee supports the development of ETA’s strategy and activities in the government relations arena. Specifically, it is responsible for identifying, monitoring, and evaluating legislative and regulatory activities at the national and state level and assisting in the communication of issues of importance to members. The committee may also make recommendations on areas for direct advocacy or specific positions that the association should promulgate.
 
Chair Marla Knutson, TransFirst

Vice Chair
Kevin Kidd, Waller Lansden
Dorche

Dean Leavitt
, Boost Payment Solutions

Thom Aldredge, World Gift Card

Lyndon Christensen, Wells Fargo

Howard Haffner, Elavon

JJ Kieley, American Express

Kevin Lambrix, EVO Merchant Services
Jill Miller, Jaffe Raitt Heuer & Weiss

Howard Morof, North American Bancard

Randy Salenfriend, CrossCheck

Phillip Smith, Trustwave Holdings

Vicki Strayer, TSYS

Jeff White, Mastercard

Mark Wingate, FirstView
 
 

Industry Relations

 
The Industry Relations Committee is responsible for identifying, communicating and recommending to ETA’s leadership positions on industry related issues concerning the electronic payment industry. It develops strategies to maximize the communication, image, influence and advocacy of ETA to the card companies, other industry entities and key publics.
 
Chair Greg Cohen, Moneris

Vice Chair Eddie Myers, Payment
Processing

Chuck Harris
, Net Spend

Mary Dees, Preferred Health Technologies

Kim Fitzsimmons, First Data

Heidi Goff, Heartland Payment Systems

Glenn Goldman, Capital Access Network
Theresa Gongora, TSYS

Howard Herndon

Jim McKenzie, Network Merchants Inc.

Mike Passilla, Elavon

Jay Reeve, The Reeve Law Firm

Peter Valle, ACCELERATED Payment
 
 

ISO Practices

 
The ISO Practices Committee is responsible for identifying, developing and promoting effective practices pertaining to the distribution and sale of electronic payments-related products and services to merchants and businesses. The committee plays a specific role in recruiting and engaging sales organizations to the ETA community of practice; promoting model practices/procedures through creation of white papers, publications and other products and services; and promoting exemplary business standards through advancement of ETA’s education and credentialing efforts.
 
Chair Henry Helgeson, Merchant Warehouse

Vice Chair
Hiram Hernandez Jr., First Capital Payments

Amit Chhabra, TranSEND Integrated Technologies

Deidre Cohen, Wells Fargo

Mark Courchane, Wind River Financial

David Leppek, Transaction Services

Bill Lodes, Payment Processing
Dawn Murray, Payment Alliance International

Steve Norell, US Merchant Services

Scott Stangeland, Royal Group Services

Damian Tanenbaum, Pivotal Payments

Sarah Weston, Jaffe Raitt Heuer & Weiss

Cody Yanchak, First American Payment Systems
 
 

Member Engagement

 
The Member Engagement Committee informs ETA’s strategy for recruiting, engaging, and retaining members in the association and increasing participation in its forums of activity. The committee plays a specific role in obtaining new members from current/new markets and in conducting personalized outreach in order to retain existing members. In addition, the committee supports initiatives to more fully engage ETA members in the community of practice (e.g. live and virtual networking; web-based information and knowledge exchange, etc.).
 

Chair Curt Hensley, Impact Payments Recruiting

Vice Chair
Timothy Dunn, Vantiv

Gary Alloy, National Benefits Program

Fadiid Cheikha, US Alliance Group

Chris Hirth, Intuit

Kathleen Houseman, TASQ Technology

Michael Leone, Sage Payment Solutions

Todd Little, CrossCheck

Mark Lorimer, Capital Access Network

Andy Meadows, SignaPay

Ajit Prasad, First Data

Jeff Rosenblatt, EVO

Christine Ziegler, Total Merchant Services

 
 

Research and Information Resources

 
The Research and Information Resources Committee oversees identification and collection of relevant information to guide the creation of ETA's communications products. It provides high-level editorial direction for Transaction Trends magazine, all electronic publications and the ETA website. This involves environmental scanning for emerging trends, issues, and developments in the industry and the broader business arena; identifying existing research or recommending new research to be undertaken by ETA of importance to members; and overseeing the broad content plan for association communications to ensure the informational needs of members and the industry are fully addressed.
 
Chair Mike Strawhecker, The Strawhecker Group

Vice Chair
David Fisher, Mercator Advisory Group

Rick Allen, Payment Processing

Charles Corbett, Rockwall Capital

J.T. Driscoll, CSH Consulting Inc.
Matthew Gauer, Element Payment Services

Mia Hyun, Global Electronic Technology

Kevin Jordan, Discover

Todd Linden, EVO Merchant Services

David Reap, Capital Access Network

Rich Running, Security Metrics
 
 

Risk and Fraud Management

 
The Risk and Fraud Management Committee examines and recommends ETA's role in working on behalf of the industry to reduce fraud and the associated risk to the industry. This includes strategies for promoting cooperation with various law enforcement bodies at the national and/or state levels (i.e. secret service, FBI, etc.) and with other industry organizations (e.g. MAC).
 
Chair Deana Rich, Rich Consulting / MAC

Vice Chair Kathy Baker, TSYS

Howard Falcon
, Lighthouse Software Development

Robert Cortopassi, ACCELERATED Payment

Kristin Hoyne Gomes, American Express

John J. Brady, MasterCard
Lance Rich, ProPay

Kelly Shelton, Trustwave

Jekabs Sliede, Max Payments

Ralph Spencer Poore, Cryptographic Assurance

Melissa Sutherland, CardReady

Valerie Vizena, Visa
 
 

Strategic Leadership Forum Program Planning

 
The SLF Program Planning Committee is comprised of industry thought leaders who guide development of program content, networking activities, and the overall event experience for ETA's exclusive executive conference.
 
Chair Jim Oberman, NPC

Vice Chair Barry McCarthy, First Data

Kurt Strawhecker, The Strawhecker Group

Robert Cameron, ACI Worldwide

Tom Dailey, 2Checkout.com
Doug Dwyre, Mocapay

Will Graylin, ROAM Data

Tom Layman, Global Vision Group

Afshin Yazdian, iPayment Inc.
 
 

Technology

 
The Technology Committee is responsible for identifying current and emerging technology-related issues and assisting with communication on these issues to the membership. The committee provides information on technology trends and applications to ensure that ETA is established as a valued information source for members and the industry. The committee uses appropriate methods to disseminate information related to new products,services and payment applications.
 
Chair Sarah Owen, First Data

Vice Chair
Chris Lee, NPC

Avin Arumugam
, PayPal

John Arato, MagTek

Steve Chu, GSI

Frank Fatras, AdvanceMe

Scott Goldthwaite, Planet Payment

Carrie Hart-Jackson, Preferred Health Technologies

Kishalay Kumar Anal, ISTS Worldwide

Dale Laszig, Castles Technology

Bill Lodes, Payment Processing
Patrick McGregor, Trustwave

Vinod Nair, Comdata Corporation

Carmen Paraschiv, PAX Technology Inc.

Greg Pesci, Propay

Bill Pittman, SoundPOS

Dan Rogers, Transaction Services

Greg Stone, PAX Technology

Damien Tanenbaum, Fifth Third Processing

Joe Villamil, POS Portal

Glenn Witt, ACCELERATED Payment
 
 
 

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ETA Timeline
1990
Bankcard Services Association (with fewer than 20 people from the industry gathering to discuss ways to develop a credible voice within the industry) was born.
 
1996
Changed its name to the Electronic Transactions Association.
 
2001-2002
ETA is now an international association with more than 500 member companies from seven different countries.
 
2003
ETA headquarters moves to Washington, DC.
 

 

 
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