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ISO Corner: Gen X and Y Marketing |
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It’s simple, if you are not specifically marketing to 18- to 40-year-olds, chances are good that you are loosing valuable revenue. Why? Because these young business owners use the latest technology to access an incredible network of contacts and quickly spread the word about products and services they love and hate.
Sure, equipment, processing platforms, and value-added applications function the same for a 20-year-old as they do for an 80-year-old. But younger merchants are different when it comes to the approach of the sale. Specifically, they are drawn to products and services that are presented in terms to which they can relate.
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