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ISO Corner: Niche Market Expertise |
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As the March Transaction Trends feature story “Differentiation Through Specialization” discussed, niche markets are hot. Niche market specialization offers profitability, merchant retention, and a chance for ISOs to showcase their passion and expertise. And because niche markets are not saturated, they’re rife with opportunity.
For example, despite processing more than $660 billion in transactions last year, Chase Paymentech is one acquirer that has switched gears to capitalize on increased demand for health-care related transactions and mobile payments.
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