|
Tipping Point for Technology |
|
|
|
In the 1990s, smart cards were supposed to revolutionize the electronic transactions industry in the United States. They didn’t. Then a few years ago, biometric authentication was supposed to lead the way to a more secure future. That didn’t happen either. Now, contactless cards have found a niche at the corner McDonalds, pay-at-the-table technology promises to outsmart the card skimmers, and mobile phones seek to replace the wallet for the Blackberry crowd. Are the days of the lowly magnetic stripe payment card finally numbered?
The writing may very well be on the wall for the ubiquitous swipe card. The challenge for today’s ISOs is to determine which new options will have staying power, deliver durable advantage, and improve their bottom line. Consumer
preferences, security issues, the impact on the processing infrastructure, the advantages for merchants, and cost are all factors to consider when adopting these new product offerings to your portfolio.
Download the full PDF
|
Online Issues 
