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Motivating the Young and the Restless |
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They’re energetic, they’re smart, and they are ready to sell. But without satisfying work and professional development opportunities, Generation Y may take its drive and talents to the competition. For several years, the American business community has been buzzing about a labor shortage caused by the droves of baby boomers due to retire from the workforce. Specifically, human resources experts have called for an overhaul in management practices so that employers can appeal to the wants and needs of a younger generation of workers.
That’s easier said than done for some companies, where veteran managers may struggle to relate to their younger colleagues. Gen Y workers (roughly, those born in the 1980s and 1990s) have different work ethics and career expectations than their parents. They crave challenge and aim to work faster and better than their colleagues. They also want their managers to be actively engaged in their professional development. In fact, many will delay marriage longer than their parents did and try many different careers before they find one that suits these needs.
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