Today’s Independent Sales Organization faces a different market today than that faced by ISOs during the era when merchant credit card acceptance was not ubiquitous, competition among ISOs was less intense and the benefit to a merchant of card?acceptance outweighed the by far the cost of acceptance. Today’s environment offers less frequent opportunities to provide merchant accounts to new customers, competition for new accounts and conversions is high, and merchants are highly sensitive to the cost of acceptance.

The consultative sales approach outlined in this White Paper presents best practices that addresses these and other issues related to the current market, one which has a consultative character that aligns the interests of merchant and ISO, and which aims to provide merchants with the lowest total cost of processing and fosters merchant loyalty.

Download the White Paper