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ISO Corner: Lead Generation |
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Cold calling has been the bane of existence for prospecting sales professionals—until now. Technological
advances have revolutionized lead generation, and successful ISOs are getting in on the action.
Forward-thinking companies are utilizing resources that didn’t exist when the electronic payments industry started. For example, when Certegy Check Services Inc. explored different ways to obtain prospecting information, it turned to an existing relationship with Dun & Bradstreet for guidance. The company, which
previously provided Certegy with credit scores for its merchants, helped it create an innovative product called Private Data Portal.
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