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Vertical Markets: The Case for Mobile |
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Whether already mature or just emerging, mobile payments bring transactions closer to consumers and allow merchants to provide enhanced service, fostering lasting customer relationships and bolstering the bottom line. But mobile payments also alter the way ISOs deal with their end-user customers.
“The current mobile payment landscape is entirely different than it was a short time ago,” says Barry McCarthy, president of mobile commerce solutions for First Data Corp. “ISOs that truly want to differentiate themselves will need to step up the service they provide to merchants, in terms of programs and training alike.”
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