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Build A Better Sales Force |
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When a sales agent for an ISO walks in the door of a merchant prospect, more than another potential sale is on the line. Because sales agents are the first and often only point of contact with a merchant, what they say and do reflects on the ISO they represent. With so much at stake, it’s absolutely critical that ISOs both hire well and provide the training to ensure each new agent is knowledgeable about the products and services he’s selling, and behaves responsibly and ethically during and after the sale.
Sales agent training, in fact, is the ISO’s first line of defense against disgruntled customers, missed opportunities and even legal or financial risk.
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