ETAU classroom-based courses are offered yearly,

at ETA's Annual Meeting and Expo.

 

Courses can also be taught at your company's location

through the ETA's Corporate In-house Training Program.

Introduction to Electronic Processing is the first class and most basic within the College of General Studies. The class gives an industry history and statistical outline. Also the class focuses on industry specific definitions and roles and responsibilities of the various players. Finally, the class follows a "Day in the life of a transaction" and examines in detail the seven stages of processing. This course provides a strong foundation and understanding of the business, the players and the process. View course outline

Introduction to Sales and Marketing (recommended prerequisite - Introduction to Electronic Processing OR equivalent experience) focuses on the rules and regulations for setting up a sales organization. It covers the guidelines for sponsorship of Independent Sales Organizations (ISO) and examines the requirements of an acquirer as well as the ISO, with an emphasis on risk and liability mitigation. The course also covers the guidelines for setting up merchants, covering suggested contractual language and risk management practices. This course provides a complement to the Introduction to Electronic Processing course with an emphasis on sales and marketing practices. View course outline

Introduction to Operations (recommended prerequisite- Introduction to Electronic Processing OR equivalent experience) focuses on the back office operations associated with payment processing. The course covers a more in depth look at Interchange from categories, including chargebacks and retrieval procedures and regulations is a secondary focus. The final topic includes the general and best practices of customer service and support, including tools and technology available. This course provides a complement to the Introduction to Electronic Processing course with an emphasis on operations. View course outline

Introduction to Technology (recommended prerequisite - Introduction to Electronic Processing OR equivalent experience) focuses on the technology available to the merchant. The course divides the merchant landscape into segments, such as single proprietors ("mom and pops"), multi-lane and regional merchants and the large national merchants. In each segment, the course will examine the types of POS technology used and the various telecommunication options utilized. Also various types of POS applications will be covered to look at nuances by industry, such as restaurants, hotels, mail order/phone order and the Internet. The course will look at the impact of value added programs, such as gift cards and loyalty on these systems as well as other card and payment instruments, such as electronic check, debit cards, and commercial cards. Finally the course will examine authentication methods such as PIN and biometrics and discuss the types of encryption and security associated with each. This course covers an extensive amount of technology on a surface level, but is meant to aid the participant in understanding the role and use of technology. This course complements the Introduction to Electronic Processing course with an emphasis on technology. View course outline

ETAU Level II: Data Security Essentials (recommended prerequisite - Introduction to Electronic Processing and/or Introduction to Operations OR equivalent experience)
The evolving cyber security threats that have emerged in the last decade have ushered in a new era of data security risk management and compliance requirements. Understanding the risks, technology, mitigation strategies, and regulations associated with data security has become a top priority for business executives. This course provides a comprehensive examination of the emerging data security threats, tools/technology available to manage this risk, and the compliance issues associated with traditional branded credit cards (Visa/MC, Discover Network, AmEx, JCB), smart cards, signature-based debit, and branded prepaid cards. Mitigate your exposure by learning the information necessary to comply with card company rules and self-regulatory requirements to which you are held accountable. View course outline

ETAU Level II: Sales Channel Development (recommended prerequisite - Introduction to Electronic Processing and/or Introduction to Sales and Marketing OR equivalent experience).  In this highly competitive business environment, successful payment organizations are always looking for new sales channels. In this course you will learn how to utilize a variety of distribution channels to maximize profitability and growth. You will gain a better understanding of what would work best for your company by learning about the benefits and risks of five primary distribution channels: direct sales; telesales; agent banks; referral entities; and the Internet. You will learn the framework for success, including several key components such as: advantages, disadvantages, programs, marketing, and compensation. View course outline

ETAU Level II: Acquiring Payments Risk/Fraud Management: Tactics & Trends (recommended prerequisite - Introduction to Electronic Processing OR equivalent experience). Examine the complete lifecycle of acquiring payments risk and fraud management from sales partner training, acquisition, underwriting, transaction monitoring, and account closure/collection. The course will also explore recent trends and developments in each of these areas. This course is intended for payments professionals with a basic understanding of the roles and responsibilities of the four-party payment system. View course outline