As editor-in-chief of Wired magazine, Chris Anderson stands on top of one of the most influential voices in business and technology trends. So in October 2004, when he wrote an article on an emerging business trend he called the long tail, ears perked up. His book, The Long Tail, was published two years later.

The “long tail” is epitomized in companies like Amazon.com, the trailblazer, and drives all kinds of markets. “The era of one-size-fits-all is ending, and in its place is something new, a market of multitudes,” Anderson says.

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