Not long ago, the concept of ISOs targeting small- to medium-sized businesses (SMBs) with any product other than processing services was, at best, a distant possibility and, at worst, an unattainable goal. However, an increasing number of ISOs are either considering a move into the POS equipment space or have already jumped on the bandwagon.

ISOs’ approaches vary considerably, from persuading merchants to dump obsolete standalone transaction processing peripherals in favor of integrated POS systems, to promoting contactless and mobile payments, to touting hardware/software packages geared toward a specific vertical.

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