With a continued focus on strategies to drive future payments business, ETA’s 2008 Strategic Leadership & Networking Forum featured speakers and expert panelists who discussed the industry from a number of perspectives. And while their individual perceptions varied, they all agreed that the rapidly changing industry is forcing salespeople to adopt a new skill set in order to compete.

In addition to selling a value proposition and having a clear understanding of industry issues, the most profitable salespeople will need to become the following:

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