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Feature: Home Field Advantage |
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While many large ISOs have broadened their geographical focus as they’ve grown, smaller companies and MLS agents often are limited by their local geographies. Yet with the right strategic levers in place, locality can serve as a differentiating advantage for smaller ISOs.
Focusing on merchants in their local communities is often the norm for MLS agents—largely because it’s the path of least resistance. Typically, an agent has relationships with business owners in the community that enable the portfolio to go from zero to 60 in a reasonably quick time frame.
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