"It is not necessary to change. Survival is not mandatory."
—W. Edwards Deming
The payments industry is ever-changing, and the ETA is moving right along with it.
Just as today’s payment cards, with mag stripes and holograms and embedded electronics, bear little resemblance to the first paper Diner’s Club cards, our business has changed markedly since the founding of ETA. Like any successful organization, ETA is evolving and adapting as challenges and opportunities arise. Most significantly, ETA’s board of directors recently recognized the shifting sands of the industry, and made a subtle but important change in the definition of ETA’s “core member.” The core member, which is the axis around which the ETA spins, went from “Independent Sales Organization” to “Companies that are involved in the distribution and sale of electronic payments-related products and services to merchants and businesses.”
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