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When longtime friends Todd Bellino, Ralph Harrington, and James Peltier put their heads together 13 years ago to come up with an entrepreneurial idea that would allow them to work together, the one that seemed to make the most sense involved them getting into the furniture business—specifically, as the online distribution specialists for La-Z-Boy.
The trio, who were schoolmates while growing up in Monroe, Michigan, didn’t have any experience in that industry: Bellino held various regional and national sales management positions at Tenneco in Lake Forest, Illinois; Harrington worked on the trading floor of the Chicago Mercantile Exchange; and Peltier headed up software development at Matrix Technologies in Maumee, Ohio. But, that didn’t stop them from pitching their idea to La-Z-Boy’s then-CEO (and also a Monroe native) in 1997.
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