EMV

Soon “chip” or “EMV” cards, using smart technology providing enhanced security, will be replacing everyone’s magnetic-stripe cards. The letters “EMV” refer to the technology’s originating team: Europay, MasterCard and Visa.

Having a “chip” means that a customer’s payment method includes a tiny but powerful microprocessor, working around the clock to store and secure consumer data. The chip can’t be duplicated by criminals like a magnetic stripe card can, and it creates a unique code sequence for each individual transaction.

In order to promote this vital consumer protection, in 2011 the credit-card networks set a “liability shift-date” for U.S. financial card issuers to replace magnetic stripe cards with EMV cards and for merchants to begin accepting them. Starting October 1, 2015, card issuers or merchants that do not support EMV assume liability for fraud that results from compromised mag-stripe card transactions.

The payments industry is mobilized, working around the clock with merchants to meet the October 1 EMV shift and deploy newer and more secure technologies that customers are demanding. Throughout the EMV migration, consumers will continue to be protected, carrying zero liability for fraud.

The major card brands’ October liability shift date is an incentive, not a mandate. So, failing to implement EMV before October 1 won’t result in fines or an inability to conduct transactions.

Industry stakeholders are embracing technology and working with millions of merchants as they go through the different phases of EMV implementation.

WEBINARS

Recorded Webinar – What is EMV?

Click here to access the most up-to-date industry information and education.

RESOURCES

www.SellSafeInfo.org

ETA Video – EMV for the Small Merchant

ETA Video – Payments Evolved

ETA Video – Payments Secured

EMV 101 Flyer

EMV Migration Forum Releases Standardization of Terminology Document

ETA EMV EVENTS

PAYMENTS FLY-IN ON CAPITOL HILL
September 16-17, 2015
Washington, DC

TECHNOLOGY OF PAYMENT SECURITY POLICY DAY
September 16, 2015
Holland & Knight LLP
Washington, DC

CHIP CARD 101: EVERYTHING YOU NEED TO KNOW ABOUT EMV CARD TECHNOLOGY
October 1, 2015
The Newseum
Washington, DC

MEDIA

What “Chip Cards” Mean for Your Business

ETA Statement Regarding the Secure Remote Payment Council’s Announcement that Ten Debit Networks Have Adopted a Common U.S. Debit AID

ETA Endorses Single U.S. Debit AID for EMV to Assist Members with EMV Migration

ETA Infographic of all U.S. Network EMV Announcements for PCI and Liability Shift

MasterCard Strengthens Commitment to Make U.S. EMV Migration Easier

Visa Expands U.S. Roadmap for EMV Chip Adoption to Include ATM and a Common Debit Solution

WHITE PAPERS

EMV Testing and Certification White Paper: Current U.S. Payment Brand Requirements for the Acquiring Community

© 2016 ETA The Electronic Transactions Association. All rights reserved.

Scroll to top