Press at TRANSACT

  • PRESS

    ETA welcomes the active participation of the media. Qualified members of the editorial press may register for a complimentary press pass to TRANSACT. Please review ETA’s Media / Analyst Accreditation Policy (listed below) to determine your eligibility.

    Track the conversation: #ETATRANSACT.

  • #TRANSACTitOUT CONTEST

    Who needs 15 minutes of fame? ONE minute max is all it takes to enter ETA’s #TRANSACTitOUT contest and tell your business’s story! Fame and fortune — fast! Learn more . . .

  • YOUR PRESS AWAITS –
    AT THE TRANSACT MEDIA CENTER!

    You’ve registered for TRANSACT, now it’s time to go ALL IN for success! Utilize the TRANSACT media center as your hub to generate quality leads before, during and after TRANSACT. Send us your videos, media clips, tech examples and plans for show floor demos, announcements, reveals and interviews. ETA will help you STAND OUT among the 200+ booths, promoting your event to the 4000+ attendees on the show floor and to the 50+ major media outlets covering TRANSACT.To get loud and put all eyes on your big announcement, demo or interview, fill out the easy form below, giving as much detail as you can divulge to stir excitement and ignite intrigue. Go BIG and send us your videos: media clips, news, or tech in action. We’re excited to showcase your content though the TRANSACT media center! Maximize your impact – fill out the announcement form below TODAY!
  • QUESTIONS?

    MEGHAN CIESLAK
    Director of Communications
    Meghan Cieslak
    202.677.7406

    Please contact Meghan Cieslak for more information or if you are unsure if you qualify.

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PRESS LOUNGE

TRANSACT will have an on-site press lounge that will be available to registered, pre-approved journalists for TRANSACT related interviews and work. If you require any additional space or resources for interviews, broadcasts, or podcasts, please contact Meghan Cieslak for more information.

PRESS KITS

Exhibitors are welcome to drop off their press kits to the on-site press lounge.

PRESS LIST

The list of registered press will be made available within two weeks of the event.

MEDIA / ANALYST ACCREDITATION POLICY

To register as press you must be a working member of the news media (editorial), or an industry analyst. Publishers, CEOs of any company, videographers or photographers not associated with a media outlet, account representatives, sales executives, newsletter authors or any type of general manager are not considered as press. In some cases we may ask you to submit credentials before your press pass can be confirmed.

Due to the increasing number of media and analysts attending our conferences, we have established policies for granting complimentary press passes.

If we request to see credentials, please submit one or more of the items listed below. Your complimentary press pass will not be issued without credentials.

PRINT MEDIA

  1. Masthead from a current issue of an industry-related publication listing you as the writer, reporter or editor.
  2. Two industry-related articles published within the past six months with your byline.
  3. ETA does not allow publishers to attend as a member of the press. All publishers who wish to attend will need to purchase a conference pass.
  4. Newsletters will not be considered for media accreditation.

INDUSTRY ANALYSTS

  1. Content from a recently-published industry-related article that contains your byline.
  2. Cover of a market research report from the past six months listing you as a contributor with your name, title and company name. Reports must be made independently and not solicited by exhibiting companies.

BROADCAST MEDIA

  1. Press photo ID.
  2. Business card from your media outlet reflecting your current title as reporter, producer or photographer / cameraman. All national and local media outlets are welcome, but we encourage registrants to call ahead to make sure you have information about which sessions allow video recording.

ONLINE MEDIA

  1. URL and masthead from a current online industry-related publication listing you as an editorial contributor.
  2. An industry-related article published within the past three months with your byline.
  3. Content from YouTube, FaceBook, Twitter, personal blogs, forums or users groups will not be considered as media credentials.
  4. If you write a blog for a company that sells a product or service to retailers, you do not qualify as a member of the media.
  5. Any web publication or industry-related blog must be a previously established, independent site that is regularly updated with original and current media-related news.

FREELANCERS AND VIDEO PRODUCTION COMPANIES

  1. For admission as a videographer OR freelance photographer, we require an e-mail / letter from the news director or assignment editor on station / network letterhead saying that you have been assigned to represent the organization in an editorial capacity. Coverage must be done independently and not solicited by exhibiting companies.

PHOTOGRAPHERS

  1. ETA does not grant complimentary press access to photographers who are not associated with media outlets.
  2. Photographers accompanying a reporter will be allowed to register on site as long as proper identification can be provided and verification from the approved reporter.

ADDITIONAL INFORMATION ABOUT MEDIA ACCREDITATION

ETA reserves the right to deny an applicant a press or industry analyst complimentary pass if sufficient credentials are not provided. Accreditation will NOT be granted to: publishers, CEOs of any companies, general managers, freelance videographers or photographers not associated with a media outlet, account representatives, sales executives, engineers, public relations reps, etc. A history of being registered at previous ETA events does not guarantee approval or waive the accreditation requirement.