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Transaction Trends Online
In the August 2010 issue of Transaction Trends:
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Innovation Lives Here
Prepaid Tidal Wave
Startup Stories: The Short List
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ETA Compliance Day

FEATURED ARTICLES

Senate Delays Gift Card Rules
capitolThe U.S. Senate Tuesday approved legislation delaying the implementation of some of the provisions of the Credit Card Accountability Responsibility and Disclosure Act, that would have outlawed millions of unsold but manufactured gift cards.

The bill applies to gift cards produced before April 1, and delays a requirement that such cards prominently display expiration dates and other information on the actual card.

The Network Branded Prepaid Card Association had sought the delay, arguing that requirements pertaining to the display of expiration dates would result in more than a hundred million gift cards having to being scrapped.

Other gift card requirements established by the Federal Reserve, per the CARD Act will still go into effect Aug. 22 as planned.
MasterCard-Backed Study: Prepaid Opportunity To Triple by 2017
mclogoA study by The Boston Consulting Group commissioned by MasterCard says the total value of the branded prepaid card opportunity in the United States may tops $440 billion by 2017, nearly quadrupling its estimated value of $120.2 billion in 2009. Future branded prepaid growth will be driven primarily by increases in the public sector and corporate payroll segments, the study added. Healthcare and general use branded prepaid segments will also continue to see steady expansion.

"As the study findings demonstrate, there's significant growth potential for prepaid in the U.S. and MasterCard is committed to aggressively resourcing the opportunity to expand our prepaid footprint both in the U.S. and worldwide," said Laura Kelly, Group Executive, Global Prepaid Solutions, MasterCard Worldwide. "Having successfully launched several of the world's largest prepaid programs, MasterCard is leading the way in prepaid innovation as the network of choice for organizations looking to enter or expand their prepaid programs. We commissioned this study to assess the true segment potential and identify key industry growth drivers to help MasterCard and our partners better understand and optimize the opportunity before us."
Read more...
VISA to go Easy on Non-Compliant Merchants — For Now
Two key deadlines for merchants accepting VISA cards passed last week (July 1), accompanied by a statement from the card company saying it would "not take a punitive approach" against those who haven't been able to meet the deadlines. Acquirers were required to make sure their merchants use point-of-sale software that meets the Payment Application Data Security Standard and that any PIN pads connected to Visa Inc.’s network use triple DES encryption technology.

The PA-DSS compliance program at VISA began in 2007. The requirement applies to software that runs on multifunction point of sale systems frequently used in restaurants and other specialty merchants.

MasterCard Worldwide has set a July 1, 2012, global deadline for PA-DSS compliance for its merchants.

While VISA said it would work with acquirers, merchant banks and processors to assist merchants who, in good faith, haven't been able to meet the compliance deadline, it also noted that the lenient policy won't apply to those who purposely ignore the requirement.

Visa’s will take the same approach to merchants who cannot meet the deadline for triple DES encryption of PIN pads.
PCI Co. to Increase Compliance Time for New Standards Releases
The PCI Data Security Council says it has made changes to its standards process that will give merchants, banks and payment processors more time to adjust to new security recommendations in the future.

The Council will release new standards for securing payment and card-related data and applications in October. But banks and merchants will have a 14-month grace period before they have to prove they're in compliance with the new standards; members will report on their compliance with the old standards through December 31, 2011.

"The main reason we're doing this is because we've had a ton of feedback," According to Council General Manager Bob Russo said in an interview with Bank Systems & Security magazine.  "This is an attempt to give everyone more time to live with the standard, to understand it, and to give us feedback on it so we have more meaningful updates going forward."

The Council holds community meetings in September and October of each year, and new standards will emerge from these meetings that will take effect January 1st of next year.

Russo says he doesn't expect there will be too many surprises in the next round of standards, summaries of which will be published throughout the summer.
Durbin Calls Interchange Hearing for June 16
capitolWhile a U.S. House and Senate conference committee works on financial reform legislation, Sen. Richard Durbin (D-IL) will try to shoreup support for his amendment on interchange regulation by holding a hastily-called hearing on Wednesday June 16, before the Senate Appropriations Committee's Financial Services and General Government Subcommittee. Durbin chairs the subcommittee.

Witnesses include representatives of the Treasury Department, Government Accountability Office and Amtrak, along with Bruce Sullivan, Vice President of Government Solutions for Visa Inc., Ed Mierzwinski, Consumer Program Director, U.S. Public Interest Research Group, and Wendy Chronister, President and CEO, Qik'n EZ Stores, Springfield, Illinois.

The hearing comes as opposition to Durbin's interchange amendment began to develop in the House. Rep. Debbie Wasserman Schultz has persuaded more than 80 colleagues to oppose a Senate plan to regulate debit-card “swipe” fees.

Wasserman Schultz, a Florida Democrat and member of the House majority’s leadership team, and Kenny Marchant, a Texas Republican, are circulating the letter today to all House members urging them to fight the proposal, Wasserman Schultz spokesman Jonathan Beeton said in an e-mail. Another 81 House members signed the letter, Beeton said.

You can follow developments regarding the Durbin amendment at the Voice Of Payments, ETA's advocacy portal, which includes tools to help you contact your representatives in Congress.
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